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Libraries Lead -- Library Workers Lead  -- Library Supporters Lead

Statement of Purpose
Although we have a rich heritage of our profession being the consummate supporting profession, I see our profession as one that leads. Libraries lead, library workers lead, and library supporters lead. We lead from front lines, from the middle, and the top, and we lead in our field as well as in related fields. Our professional infrastructures (our associations) not only support us in leadership initiatives, but they are also out in front, identifying issues and expertise, building networks, designing and delivering content, and creating opportunities for us to step up, reach out, and speak up on behalf of ourselves and our constituents. Our primary Association, the American Library Association, is critical to the success of the profession in general and the present and future success of libraries, library workers, and library supporters; and, although the Association has always managed dozens of issues simultaneously, ALA has chosen to focus on advocacy, information policy, and professional and leadership development as foundation issues for the future. To that end, ALA presidents are integrating their own vision into ALA’s vision, and I believe I am uniquely qualified to lead our membership in working to achieve this collective vision.

Academic Library

Libraries Lead
We can find best practices to illustrate success for all types and sizes of library; however, a number of elements must be present for libraries to be successful. We must proactively communicate what libraries are, what they do, and the value they bring by articulating their vision, mission, goals, outcomes and values. These critical statements must be delivered to an engaged community of constituents through advocacy and marketing. As ALA President, I will be committed to stimulating innovation, expanding content as well as modes and methods of delivering messages, and broadening discussions to ensure that ALA’s foundation issues are at the forefront of the 21st-century library agenda.

Library Workers Lead
What makes libraries truly unique is the expertise within the library. Although associations often struggle with whom to represent (the Library? Services? Resources? Staff?), the reality is that the most carefully designed facilities, perfect access, the best-designed services, or the perfect set of resources are not the complete library picture until we articulate staff expertise as the most important benefit to the user as well as the value of the library. As ALA President, I will be committed to the design and delivery of education, training and marketing content that illustrates and advocates the expertise of those who work in library and information settings.

Library Supporters Lead
Although library supporters and stakeholders have always been valued for their commitment and service to our profession, it has never been more important than it is now to bring them to the center of the discussion with expanded roles for their expertise to advocate for classic and contemporary initiatives. As ALA President, I will honor the contributions of supporters and stakeholders and ensure that they have positive and persuasive messages to influence decision makers and civic leaders locally and at state and national levels. Through my work, teaching and training, publications and consulting, I have devoted my career to strengthening all libraries, regardless of type or size, and to promoting strong library leadership and management principles. Leading this Association requires not only personal and professional competencies but the support of members.

I ask for your vote.
Julie Todaro
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